Troye Sivan has just dropped the music video for Bloom and it is a vibrant, visually indulgent masterpiece. The clip was directed by Bardia Zeinali, a noted favourite of Zendaya and Selena Gomez. You may recognise him for his Met Gala work.
It is a lush, effervescent ode to the 80s. It features Troye in an array of flamboyant looks that recall David Bowie’s Thin White Duke and the striking makeup of Madonna in Vogue. It looks like a Pierre Et Gilles photograph come to life.
Bloom is the third single that we’ve heard from the upcoming album of the same name. Bloom is set to be released on August 13th.