Taylor Swift is breaking records with her surprise album folklore which dropped on Friday afternoon, with the record being sold 1.3 million times worldwide in under 24 hours.
Swift’s eighth studio album marked a fairly significant departure from the pop sound she has become known for over the last decade or so, and she revealed the entire thing was recorded and written in isolation.
Fans have been incredibly receptive of the record, and folklore has now delivered several first-day streaming records for the singer-songwriter.
In a press release, Universal Music revealed that Swift shattered “the global record for first-day album streams on Spotify by a female artist” with 80.6 million streams and delivered “the most-streamed pop album on Apple Music in 24 hours” with 35.47M streams.
In addition, the album also set both the US and Worldwide Amazing Music Indie/Alternative streaming records. It is also her highest critically acclaimed album on Metacritic to date, ranked at 96.5 at the time of writing.
“Surprise,” said Swift when announcing the record. “Tonight at midnight I’ll be releasing my 8th studio album, Folklore; an entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into.
“Before this year I probably would’ve overthought when to release this music at the ‘perfect’ time, but the times we’re living in keep reminding me that nothing is guaranteed,” she continued.
“My gut is telling me that if you make something you love, you should just put it out into the world. That’s the side of uncertainty I can get on board with. Love you guys so much”.
folklore also contains co-writes and production from Aaron Dessner, William Bowery, Jack Antanoff and Bon Iver (who also sings on the track ‘Exile’).
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Single ‘Cardigan’ has already been viewed 23 million times on YouTube, with the ‘Exile’ being the second-most-watched with 6.5 million.