The 1975’s new music video takes us back to a time of fluoro colours, baggy trousers and hair gel. Mix CDs were all the rage, especially if you wanted to communicate your feelings for someone.
The 1975’s fourth album, Notes on a Conditional Form, is coming in April 2020. The record’s third single ‘Me & You Together Song’ has now received the music video treatment.
Directed by Bedroom, the video is set in either the late ‘90s or early ‘00s. And it’s expertly done – the outfits, haircuts, colour palette and the fact it’s shot on a fabricated set all combine to take us back to the pre-Pop Idol era.
The video starts with a burnt CD – ‘Me & You Together Song’ – being put into a bright pink portable CD player. And the proceeding visuals correspond to the song’s romantic themes. “I’ve been in love with her for ages, and I can’t seem to get it right,” sings Matty Healy in the chorus. “I fell in love with her in stages, my whole life.”
Watch: The 1975 – Me & You Together Song
It’s often felt like The 1975 are trying to recapture the hysteria that surrounded British indie pop music in the 1990s. You know, before the Arctic Monkeys and Muse, when bands channelling the influence of soft rock and ‘80s new romantic music would consistently top the charts.
And look, The 1975 are doing a pretty good job at simulating the era. The NME called A Brief Inquiry Into Online Relationships “the millennial answer to OK Computer.” All three of their albums have topped the UK charts, and they’re also massive in the States.
So they’ve essentially become pop stars, while avoiding complete commercialisation. That said, their music isn’t particularly deviant – it fits in fine on pop playlists – but they’re not utterly subservient to the going trends.
Plus, frontman Matty Healy is tenaciously committed to standing for something. For instance, Greta Thunberg calls for civil disobedience on Notes on a Conditional Form‘s first track ‘The 1975’.
Listen: The 1975 – The 1975 (feat. Greta Thunberg)
Notes on a Conditional Form comes out on April 24, 2020.