Justin Bieber’s new album Changes is due on Valentine’s Day. The record’s second single ‘Get Me’ is available now.
Bieber has finally announced the follow-up to his globe-conquering fourth album Purpose. Changes will land on Friday February 14. ‘Get Me’ carries the R&B flavour of its predecessor and features additional vocals from Kehlani.
Jason Boyd – aka Poo Bear – co-wrote and produced ‘Get Me’ with Drake collaborator Boi-1da. Boyd contributed to the majority of tracks on Purpose, too.
Listen: Justin Bieber – Get Me (feat. Kehlani)
The reviews for ‘Yummy’ weren’t great, to put it mildly. Los Angeles Times described it as “awfully lightweight” and said it “loses much of its [flavour] after only a few spins.”
Pitchfork pulled no punches, calling the song “a bloodless shell of an R&B song crippled by asinine lyrics and a tired, syncopated backdrop.” The Guardian detected Bieber’s viral aspirations for ‘Yummy’, but adjudged it “so nakedly eager to go viral that it almost certainly won’t.”
The reviews weren’t all so scathing, though. Billboard called it a catchy song that brings back “the flirtatious Bieber we’ve missed and been waiting for.” Vulture‘s review was critical without being disparaging, calling ‘Yummy’ “a torrent of sexual innuendoes set to muted keys and trap drums.”
Watch: Justin Bieber – Yummy
Bolstered by the mega singles ‘Sorry’, ‘What Do Yo Mean’ and the Ed Sheeran-penned ‘Love Yourself’, Purpose topped the charts around the world. It also led to some of Bieber’s biggest concerts to date – the Canadian singer’s international tour grossed $163.3 million in 2016 and $93.7 million in 2017.
Bieber also recently premiered the web-doco Seasons, which provides a behind the scenes look at the making of the new album.