Hayley Williams has been going full throttle with her business Good Dye Young since Paramore announced they were taking a well-deserved break last year. Williams recently attended Beautycon Festival in Los Angeles, where she sat down for an interview with Entertainment Tonight to discuss her business ventures, beauty as a creative outlet, and the future of Paramore.

The interview, which Hayley Williams took alongside powerhouse stylist and Good Dye Young Artistic Director Brian O’Conner saw Williams delve into the genesis of her creative side project.

Williams revealed that the seeds of her creative endeavours with O’Connor began in 2007, where the two worked together on creating her look for the Riot! era.

“2007 was our year. When we were rioting that record I was 17, I had just met [hair artist] Brian O’Connor, and I was newly obsessed with this book I bought in Japan called Fresh Fruits,” she revealed. “It was a lot of Japanese culture and punk style and very, very colorful, cartoony. I told Brian, I was like, ‘I think we should do something kind of ridiculous and I kind of want to look like an anime character.'”

“This was 2007 and we were very lucky that I feel like we got to inject some colour into the MTV kind of culture that Paramore was catapulted into,” she continued. “And at the time, there really wasn’t a lot of that shit going on. So it was just so fun for us, to experiment with it. We were kids, you know? And we got to do that together.”

That experimental bond between the two resulted in the blossoming of one of the most creative, community-driven hair colour brands on the market.

“Hair is one of the coolest and easiest tools that we have for self-expression,” Hayley Williams shared in a mission statement on the Good Dye Young page. “It’s your own personal megaphone and it’s attached to your head! Our purpose is to create an all-inclusive culture that inspires creativity and empowers everyone’s journey through self-discovery with a whole lot more fun so we can all dye happy.”

Later on in the interview, Williams delved into the future of Paramore. Earlier this year, Hayley posted a muted video of herself playing the guitar on Instagram. Naturally, this sent fans into a frenzy, with swathes of devotees wondering whether Hayley was hinting at new Paramore music.

“To be honest, I am an awful, awful human for those Instagram posts that I left everyone hanging with,” Williams shared of the video. “Number one, I fully believe in social media hiatuses. I think it’s so good for your mental health and I personally really, really need it.”

Williams assured fans that she will “always been a musician first.” But the band currently have no future plans locked in.

“My first creative outlet was music and even though people are going to see me in this kind of space with Brian a lot more, I don’t want people to forget. I was like, ‘I’m just going to leave this here and see you guys on the flip side.’ I really don’t know what’s next for Paramore, but the guys and I just had dinner the other night at my house. I think we’re just really enjoying being friends and adult human beings at home by ourselves without music.”