Turns out Charli XCX was not the biggest fan of ‘I Love It’, her big breakout hit.
Not all artists and musicians are fans of their own work (unless you’re Noel Gallagher), and Charli XCX is no different as the singer-songwriter admits she thought her hit single, ‘I Love It’ was terrible back when she wrote it in 2012 for Icona Pop.
Chatting to Red Bull in one of her last in-person interviews before she went into lockdown due to the COVID-19 pandemic, Charli talked at length about her career, her approach to songwriting and influences.
When the topic of ‘I Love It’ came up, Charli admits that she thought it was the “worst song ever” when she was writing it.
“I actually really thought ‘I Love It’ was the worst song ever. I honestly didn’t even know what it was about when I wrote it,” recalls the singer-songwriter. “I wrote it in like 20 minutes in a hotel room with my boyfriend sitting there. He was like, ‘What are you doing?’”
“And I was like, ‘Oh I wrote this song. I don’t really get it, but whatever.’ He was like, ‘Yeah it sounds bad.’ So then I was like, ‘Okay. I’m going to stop making this.’ And then I spent hours making this other song.”
One has to assume that Charli has warmed to ‘I Love It’ over the years given how it was her and Icona Pop’s first big U.S. hit.
Another fascinating topic of conversation was how Britney Spears factored into Charli’s career.
Charli recalls how she wanted to become the next Britney when she first broke into the music industry, only to later realise how there are many pathways of doing the whole music career thing.
“When I entered the music industry, I was like, ‘I want to be Britney.’ I didn’t really know and there was no other route for me,” said Charli. “I was like, ‘This is what happens when you sign a record deal. You become Britney. That’s the only path.’”
“And then I signed the record deal and I was like, ‘Oh. I’m not Britney.’ But before being in the music industry, I didn’t realize there was so many different paths.”
The entire interview is fascinating and deserves a watch, regardless of if you’re a Charli XCX fan or not.