K-pop kings BTS once again hold the title of the most-viewed YouTube video in a 24 hour period, with their latest track ‘Dynamite’ claiming the crown.
Although the YouTube view counter originally clocked the clip with 98.3 million views in the 24 hours following its release, Variety has since confirmed with YouTube that the official view count for the video was 101.1 million – a new record.
‘Dynamite’ is the first song by the band recorded entirely in English.
“We can confirm that BTS (방탄소년단) ‘Dynamite’ Official MV set a new all-time 24hr record, surpassing 100 million views with 101.1 million views in the first 24 hours,” said a spokesperson for YouTube.
BTS didn’t just break the record, the properly smashed it. The previous holder was ‘How You Like That’, a sing by fellow K-poppers BLACKPINK, which garnered 86.3 million views in the first day following its release two months ago.
They’ve held the record before, with 2019 release ‘Boy With Luv’ featuring Halsey. The clip for ‘Dynamite’ comes from the date director from that clip, Yung Seok Choi.
That the views are all organic makes the achievement even more incredible, after YouTube announced in September, 2019 that it would no longer count views from paid ads.
‘Dynamite’ is also the most-viewed YouTube premiere of all time, with over 3 million live concurrent viewers.
— BTS A.R.M.Y ⁷ (@BTS_ARMY) August 23, 2020
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It also broke the record for the biggest Spotify debut in history. At the time of writing, the clip has over 176 million views.
“A lot of people are going through some tough times right now. I hope that ‘Dynamite’ will be a healing song, a therapeutic song to make lots of people happy,” said BTS vocalist Jungkook following the track’s release
BTS is set to premiere the song with its first live performance at the 2020 MTV Video Music Awards.