Ahead of the release of Bring Me the Horizon’s latest track ‘Obey’ featuring Yungblud, we had a chat to the Oli Sykes and Yungblud aka Dom Harrison about the inspiration behind the epic film clip that sees the duo battle it out in a Godzilla-esque battle.
Speaking to Don’t Bore Us last week over Zoom, Oli and Dom revealed that the action-packed music vid took inspiration from Beastie Boy’s iconic 1994 clip for ‘Intergalactic’.
“After ‘Parasite Eve’ I wanted the video to have a bit of a fun vibe. You know, just when I shut my eyes it was the first thing that came to my mind – monsters and this big overarching vibe,” Oli explained of the process behind the clip for ‘Obey’.
“Not blowing my own horn, but it’s just got like a huge sound,” the Bring Me the Horizon frontman said.
“I think that’s what came to mind for me and Dom, just these massive robot monsters,” Oli said, as Dom added, “I’m such a massive Beastie Boys fan, I was just like, it’s just a bit funny – It’s so stupid but hard as fuck at the same time – we’ve got these mad moulds on our faces and stuff, it was so much fun.”
The visuals of the clip were shot in London and stars both Oli and Yungblud who battle each other as robots before an unexpected turn of events occurs. The track was penned by the band back in the UK and sent over to Yungblud in Los Angeles for him to add his inimitable vocals.
“Obey is a soaring ode about how, as a society, oppression has been so normalized in our DNA that we can’t even see it anymore,” Oli explained.
“We consider ourselves free, but only because the chains are invisible, and we are controlled in ways we don’t even want to think about. They tell us how to live with a smile on their face, like shit ain’t fucked up, inform us of tragic statistics like it’s nothing… it’s a weird world.”
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