Billie Eilish took to social media on Thursday, October 1st, to announce the launch of her new voting initiative.

As per Billboard, Eilish started by addressing her followers with a knowing eye-roll. “So, I wish that I didn’t have to be making this video because I really wish I could just not give a f–k and it would be fine, and I wouldn’t have to worry about any of this stuff.

But as much as I don’t want to be involved in this f–king s–t, as in politics and as in this election, I think it is incredibly important that we all involve ourselves. Even if we’d rather stab ourselves in the face than talk about it, we need to talk about it.”

The 18-year-old star summed it up simply: “If you care about yourself, if you care about your friends and racial injustices and climate change, then you’ve gotta vote.”

She then explained that her fans could text “BILLIE” to 50409 to register to vote in the upcoming presidential election or double-check the status of their registration.

“It’s basically a pledge,” she continued. “Just because I think that I’m gonna need a promise from a lot of you guys, especially a lot of you new 18-year-olds.

Like me, this is gonna be my first time voting. I used to not care about this kinda thing, and I think it’s really, really important that you care… Register to vote. Please vote. It really, really matters.

Her Instagram post has incredibly been viewed over four million times, offering hope that many of those people will sign up to be first-time voters.

Eilish has been active politically before now. She previously took action by taking the stage at the 2020 Democratic National Convention, performing her latest single ‘My Future’ and giving a stirring speech in support of presidential candidate Joe Biden.

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Earlier this week, Eilish unveiled the official music video for her James Bond theme song ‘No Time to Die’. The black-and-white clip has huge ‘smoky jazz lounge’ vibes, as Eilish croons moodily into an old-fashioned microphone.

Check out ‘No Time to Die’ by Billie Eilish: